Positive Guru: Elevated Apparel | Positive Awareness Fashion is more than what we wear. It’s how we show up in the world—Positive Awareness is the new cool. Fashion designed to elevate lifestyle and enhance positive awareness. Wear the positive vibe. SHOP THE COLLECTION Explore Positive Awareness and Gain Insights. Explore Positive Awareness Experience Fortuitous Monday‘s. One or two pieces from our collection at a fortuitous price 20–50% off.