Yesterday a friend of mine told me a story about Nat King Cole. He said he was a piano player who was one day asked to play particular song. Nat King Cole began to play the song when the guy stopped him and told him “no I want you to sing it”. Nat was not a singer, at least that is what he thought. But little did he know this would be the beginning of a great singing career. Nat King Cole could have easily said I don’t sing, but instead he decided to fill the need.
With my gutter cleaning business, people used to ask us for years if we did window cleaning. I would always answer saying no. One day I finally decided to give window cleaning a try. Now probably one-fourth of the business is window cleaning. It has been very good for the company.
Facebook founder, Mark Zuckerberg says that the secret to business is finding a need and fulfilling that need. Sometimes we have to be open to the suggestions that come our way from our wold telling us the way in which to do it. We must also remember that this is not just the secret to business, but a secret to success in all areas in life. Pay attention to the ways in which the people in your world need to be served.